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Hopkinton IT Department Shares New Design Concept For The Town’s Upcoming Refreshed Website

By contributor,
hop town seal

The Hopkinton IT Department is pleased to share the design concept for the town’s new website.

The town launched a survey in February to solicit feedback from residents, volunteers, and employees. The survey asked about the current website, future design ideas, and areas of focused improvement; including examples of overall design style and asking residents to pick their favorite wireframe (layout) from five examples.

Hopkinton received over 125 responses that included a number of common trends. This feedback was used to drive the design concept for the new site.

The refreshed design keeps a modern look; though has a revived bright and crisp tone that carries through to interior pages. It contains a more prominently displayed and expanded “quick links” section, as well as a streamlined news section with more intuitive navigation between news stories. The main top-navigation menu will be simplified, and contact info will be more prominently displayed, including in the footer section of each page.

It’s important to note what we are showcasing now, and looking for feedback on, is the overall design concept, which includes layout, colors, and section spacing. Please ignore any specific text, as this will be replaced and updated accordingly. For example, the "quick links" may change over time to help visitors find the most commonly used pages and features.

You can view the design concepts via these links:
Homepage design conceptl
Department landing page design concept

Because these are design concepts and not a live responsive design site, the links are best viewed on a device with at least 1600x800 resolution; like a larger tablet or a computer (not a smartphone).

Residents are encouraged to provide feedback on this design concept via the following form: https://forms.gle/8ak3wbLedLVWQL3x7