Massachusetts Medical Society's Physician Focus



Too much medicine?
The conventional wisdom in medicine is that more care leads to better health. Physicians have urged their patients to get their annual physical exams and regular screenings, in the interests of detecting certain conditions like breast or prostate cancer early. Research has shown, however, that many medical tests and procedures are unnecessary, a waste of money, and in some cases harmful. This edition of Physician Focus will examine the issues surrounding over testing, over treatment, and over diagnosis in medicine and what it means for patients.
Physician Focus is a monthly, half-hour, educational talk show that brings important health and medical information on timely topics from practicing physicians and health care professionals to people and patients of all ages. 2015 marks the eleventh consecutive year of production, and since the first program appeared in 2004, more than 130 programs have been produced on a variety of personal and public health subjects.

Produced for public access television stations, Physician Focus is a collaborative effort of the Massachusetts Medical Society, the statewide organization of physicians, and HCAM-TV, Hopkinton. The program is distributed to some 275 communities in Massachusetts, reaching an estimated 1.9 million cable households in the state.*

The program has a national reach, via the website www.pegmedia.org, where public access stations across the U.S. can download the program for broadcast on their stations. And the program has a multiple online presence, available on YouTube, the website of the Massachusetts Medical Society, and here on its principal website, www.physicianfocus.org, hosted by HCAM-TV. With statewide and national distribution, Physician Focus reaches an estimated 2.5 million households.

In each edition, members of the Medical Society share their knowledge and expertise in patient-friendly discussions with a physician host. Bruce Karlin, M.D., a primary care physician in Worcester, Mass., is the principal host for the program, with several physicians also serving as moderators.

The Massachusetts Medical Society selects and develops the content and distributes the programs to public access stations as a public service. HCAM-TV provides the studio and production facilities and technical expertise for production. The show is taped at least one month in advance of distribution.

Executive Producer of the show is Richard Gulla of the Medical Society’s media relations office. Mr. Gulla has more than 30 years of experience in communications and public relations for some of the region's largest nonprofit and media organizations. The program is produced by HCAM’s Station Manager Jim Cozzens, who has over 30 years of experience producing television programs and overseeing community access television stations. It is directed and edited by HCAM’s Mike Torosian. Comments and inquiries about programming are welcome. Write to [email protected].

*Subscriber figures from Mass. Department of Telecommunications and Energy, Cable Television Division

 UPCOMING PROGRAMS
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Weekly Schedule First Airing Second Airing Third Airing Fourth Airing
Physician Focus Monday, 8:30 PM Thursday, 2:00 AM Thursday, 9:30 AM Thursday, 6:30 PM