Massachusetts Medical Society's Physician Focus


HPV: Human Papillomavirus
Human Papillomavirus is the most commonly sexually transmitted disease, currently infecting about 79 million Americans, with 14 million becoming newly infected each year. HPV can lead to certain cancers, including cervical cancers and head and neck cancers. This program will look at such questions as: Why is this condition so widespread? Who is most at risk for this disease? How is the disease detected? How can the number of infections be reduced? And what treatments are available for those who get the disease?

Physician Focus is a monthly, half-hour educational talk show that brings important health and medical information from practicing physicians and health care professionals to people and patients of all ages.

Produced for public access television stations, Physician Focus is a collaborative effort of the Massachusetts Medical Society, the statewide organization of physicians, and HCAM-TV, Hopkinton. The program is distributed each month to 195 Massachusetts public access television stations, reaching some 272 communities and an estimated 1.9 million cable households.* The program also has a national reach, available to public access stations across the U.S. via download from the transfer site, pegmedia.org. It is also available on iTunes. With statewide and national broadcasts, Physician Focus reaches an estimated 2.5 million households.

In each edition, members of the Medical Society share their knowledge and expertise in patient-friendly discussions with a physician host. The principal program host is Bruce Karlin, M.D., a primary care physician in Worcester, Mass. Other regular hosts include Mavis Jaworski, M.D., a primary care physician, James Kenealy, M.D., an otolaryngologist; Lynda Young, M.D., a pediatrician; and John Fromson, M.D., a psychiatrist. Other physicians may appear as guest hosts from time to time.

The Massachusetts Medical Society develops the content and distributes the programs to public access stations as a public service. HCAM-TV provides the studio and production facilities. The show is taped two months in advance of distribution.

Executive Producer of the show is Richard Gulla of the Medical Society’s media relations office. The program is produced by HCAM Station Manager Jim Cozzens and directed by HCAM’s Michael Torosian. Mr. Cozzens has over 25 years experience producing programs and overseeing community access television stations, and Mr. Gulla has more than 25 years experience in public relations and communications for some of the region's largest nonprofit and media organizations. The producers welcome inquiries and comments. Write to PhysicianFocus@mms.org.

*Subscriber figures from Massachusetts Department of Telecommunications and Energy, Cable Television Division

 UPCOMING PROGRAMS
HPV: The Most Common STD


Managing Your Chronic Disease
Chronic diseases, long-lasting conditions such as heart disease, diabetes, HIV, asthma that can be controlled but not cured, are a leading cause of death and disability in the U.S. and in total affect some 90 million Americans. Traditional care has focused on the physician’s role in caregiving, but a new model of care is emerging: patient self-management, where patients become their own principal caregivers. What are the principles behind this new model? Will patients embrace it? And what advantages does it bring - to the patient, to the provider, to the health care system?


Food and Your Health
The food one eats has an enormous effect on one’s health, yet many consumers, bombarded with study after study about what’s good and what’s bad to eat, are confused. In some cases, the studies offer conflicting information. This program will look at such questions as: What IS the impact of food on our health? What constitutes healthy food? Is organic food really better? Is food from Genetically Modified Organisms (GMO) safe? How can consumers become more aware and more knowledgeable about the foods they buy and eat?


Chronic Kidney Disease
The Centers for Disease Control estimates that more than 20 million Americans – about 10 percent of the adult population – have chronic kidney disease. Adults with diabetes and high blood pressure, two of the most prevalent medical conditions in the country, are at higher risk for developing CKD than others. The chances of having CKD also increase with age, and as the population ages, the incidence of CKD is likely to increase. What causes this condition? How is it detected? What implications does it have for overall health? Can it be prevented? And what are the treatments available for it?
Weekly Schedule First Airing Second Airing Third Airing Fourth Airing
Physician Focus Monday, 8:30 PM Thursday, 2:00 AM Thursday, 9:30 AM Thursday, 6:30 PM