Last October, the new Hopkinton tobacco by-law voted at Town Meeting, became effective. It prohibits anyone under the age of 18 from possessing tobacco products in public areas. In order to illustrate this message, HCAM, in conjunction with the Hopkinton Youth Commission and the beFree Project, produced a 30 second public service announcement which shows the consequences for not obeying the by-law.
To encourage students to watch the PSA, beFree! sponsored a contest where any middle or high school student who watched the video and sent an email to HCAM, was automatically entered in a drawing to win a Kindle Fire. The winner was drawn at the April beFree meeting, and at an assembly held at the Middle School, an unsuspecting Dante Sivo was announced as the winner.
Watch the HCAM News video as Dante is awarded his prize. And, although the contest may be over, the video can still be viewed online.
